UNDER THE SHIELD

This truck was produced to highlight the partnership between UPS and Small Business Owners. The animation on the LED screen was integrated with the Times Square 3D anamorphic digital billboard for a seamless UPS box drop animation extending into the truck. We were able to work with SAPO, Times Square Alliance, and DOT to come up with a permitting solution to play the animation on this truck.

This project “UPS – Under The Shield” won the OBIE Gold Award & OBIE Silver Award in 2024. – LINK

Client/Vendor management – Permitting solutions w/ municipal organizations – Site visit(s) – On-site co-lead